A good piece in NYT today. Money quote:
Backing a loser, they know, would even further diminish their waning Washington status in a post-Rove, post-Bush G.O.P. The more they shed their illusion of power, the more they imperil their ability to rake in big bucks from their apocalyptic direct-mail campaigns. They must choose mammon over God if they are to maintain the many values rackets that make up their various business empires
…
Whichever candidate or party lands in the White House, this much is certain: Inauguration Day 2009 is at the very least Armageddon for the reigning ayatollahs of the American right.
More in the NY Times Magazine, and a rebuttal from David Kuo.